I'm doing some interesting work with a couple of customers at the moment who are thinking about how their organisations can cope with the demands of Generation Y, both as customers and potential employees.
Twenty years ago, one of the reasons people liked to work for big companies was because they had access to better tech than they had at home. These days, people routinely access more powerful and sophisticated devices and web-services at home than they are able to use at work.
We're thinking about how to create open policies which enable them to use their own devices, apps and social tools whilst at work, without adding unnecessary risk to the organisation. There's a lot to think about.
I was chatting to a colleague about the project and showed him the slide above. He's in the midst of delivering a major enterprise social software implementation and a big chunk of his budget is dedicated to user training. So, you can imagine that his instant take on the picture above was...
... "so who trained everyone in Facebook, Twitter, PS3, iPlayer, eh?"
I thought that was a very good question.
How about you?