Well I see that Hipstamatic has been named by Apple as the iPhone app of the year, even though Instagram is the retro photo app that everyone is talking about and, more importantly, using.
Hipstamatic and a slew of similar apps have been written-off by several sniffy photographer types as 'the comic sans of photography'. I kinda know what they mean.
On the one hand, these apps give any old novice iPhone owner the chance to create and share nostalgic looking square-framed photos with the minimum of effort. They spend a fraction of the time a professional photographer might spend trying to achieve similar (although obviously much more worthy!) shots. Trouble is, so many people are using the same apps with the same limited range of filters, that everyone's pics all begin to resemble everyone else's... sort of dumbing down the whole effect... hence the 'comic sans' slur.
Either way, given that the best camera is the one you have with you, the outcome of all this is that, of the millions of digital snaps taken on iPhones each day, an increasingly large proportion of them are at least beginning to look a little bit considered and, er, interesting.
As for, Hipstamatic, well, I have the app along with most of the in-app purchased lenses, films and flash-guns, but, to be honest, I rarely use it. Why?
Well, to be honest,I find it faffy and a little contrived. The whole 1970's Instamatic camera ruse makes the whole thing slow, clunky and hard to use. The excruciating wait whilst 'prints' are 'developed' only adds to the frustration.
By the time you've got to the sharing options in Hipstamatic, well... can you be bothered?
Now with Instagram, only a few short weeks on the App Store, there are even fewer filters available with which to achieve your effects... doubtless more will come, but does it really matter? Not really, because Instagram is not really competing head-on with photo-effect apps such as Hipstamatic.
For me Instagram is social network first, camera app second.
When I first started using Instagram I didn't bother creating a network within it, likening it to Location check-in apps like Foursquare and Gowalla within which you can build a somewhat pointless personal network. Why pointless? Well, more often than not, important check-ins will be shared with your Twitter and Facebook networks which, for many people, are much more established and important.
So, I thought, I don't need another redundant network within Instagram, when the app makes it so easy to share photos on Twitter, Facebook and Flickr. This is when I realised that Instagram isn't competing with camera apps. The social network drives the whole thing, and whilst sharing across your favourite, established social sites is easy and important, nurturing an interesting network within the Instagram app itself is very rewarding.
Checking your feed, you'll see the latest shots from the contacts you follow and have the opportunity to comment on or 'like' their work, as well as reading and responding to comments from your own followers (notification that 'you've got comments' is a missing feature... expect it'll show up in a future release).
You can look at the most popular Instagram pictures too and it's here that you realise that many users seem to be playing the numbers game by creating vast networks. This 'gaming' of Instagram could make the whole experience somewhat joyless, as myexperience is that networks of sub-100 followers tend to encourage more conversation and community. I'm not averse to growing my network a little larger (certainly larger than the 50 limit insisted upon by even newer social photo app Path... which I don't understand either) but I'm not in a race.
I should say that there has also been some discussion within Instagram about whether photos created outside of the app should be allowed on the 'most popular' list.
This is because the app lets you select photos from iPhone library for upload, any of which can be take with other apps, other cameras or even be saved from elsewhere on the web.
Driving this discussion was a concern that people may be stealing other people's copyright images in order to get themselves onto the 'most popular' list. I'm sure at least one or two of the thousands of Instagram users have tried this. I haven't and neither would I.
However, I have used images taken by myself in other apps and using other cameras. Some of these I have edited in other apps before importing them into Instagram. Others, I have post-edited in Instagram itself before sharing. These, are my own work and a reserve the right to share them.
So there you have it. Turns out I had much more to say on Hipstamatic vs Instagram than I thought I did.
Do you use either of these apps? Which do you prefer? Why?
Does anyone prefer Path?